Senior Creative Strategist (FTC)GWI
I turn brand positioning into campaigns, buyer-focused messaging and creative systems the team can build on, working across brand, product marketing and growth.
JOEY
MIRANDA
STORY & STRATEGY
I’m a creative strategist that turns what your brand believes into stories that matter and work that performs wherever it is shown.
Recent clients
& projects
About me
& what I do
What I do
I connect strategy, storytelling and delivery.
From the first insight to the next round of testing, I give teams the ideas, direction and structure to make better work—and build on what they learn.
Creative strategy
A clear direction teams can put to work.
I turn research, audience insight and business priorities into a creative platform, a Messaging Matrix and actionable briefs. I define what needs to stay consistent and what we can test, giving brand and performance teams a shared foundation for the work.
- Creative platforms
- Messaging Matrix
- Creative briefs
- Testing frameworks
Previous experience
Lead Creative StrategistThe Lost Estate
I built the frameworks that carry a campaign across every touchpoint, working with creative & performance teams from first idea to delivery.
Lead Creative StrategistHunterlodge Advertising
Clients included Birmingham City University, Birkbeck and SOAS.
Creative Strategist & DesignerEkstasy Advertising
Clients included Starling Bank and ASUS.
Creative DesignerDialect
Clients included Logitech and Blue Mic.
Creative directionFreelance & early career
Youth marketing, brand content and creative direction across fashion, music and media.
