Fear Is A Lie.
Fear Is A Lie was the second campaign under the #TheFearlessGeneration theme we ran for Encounter Conference.
This campaign was centred around the promotional video, which we later used the stills from for the campaign. We also added two main styles of branding that centred around choice. The idea being you can choose what can be a “lie” and the “generation” you are a part of.
We took this message and used the imagery across print, signage & social platforms.
The Fearless Generation